More recently, bi-annual style magazine Man About Town featured the model Michael Morgan nude on its limited edition cover, also shot by McLellan – the limited run of 500 sold out in 10 minutes. Meanwhile, in the 10th anniversary issue of Fantastic Man, there was a full-nude shoot featuring men of various ages.
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Rick Owens’ now notorious autumn/winter 2015 menswear show. Of course male nudity in fashion is nothing new: Bruce Weber has long photographed well-endowed, tanned men wearing nada and frolicking on beaches Tom Ford launched the M7 fragrance with a full-frontal campaign during his YSL years. But there is a rawness to this new presentation of nudity, and in the case of McLellan’s work, a sense of Britishness that feels far from the perfect bodies and fabulous tans of so much of what has gone before in fashion.
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Why is all this nakedness happening now? Are men less bothered by seeing other men in the buff? Is it all PR and noise? Or perhaps there’s a new confidence – and fresh experimentation – coming from within the men’s fashion industry, which is reportedly growing 1.5 times faster than women’s. Owens, for one, claims his motivations were pure: “I was just questioning why we keep penises concealed and why exactly it’s bad to show them,” he tells me. “The social rule to keep the penis hidden just gives it a power I’m not sure it merits. But isn’t it great when something is sacred and profane at the same time?” He declines to reveal whether he will be going commando this autumn in one of his own ensembles but does suggest that fashion shows aren’t always about the garments shoppers will actually wear. “I wanted to present something graceful and classical like a Degas’ painting of young Spartans exercising … And doing it in a runway context had the advantage of making it anarchic and Arcadian at the same time,” he says. Others see Owens’ show as a simple bid for social media coverage for his brand – just as Karl Lagerfeld does by creating gob-smacking sets for his Chanel shows.